PRESS RELEASE
Le Puy-Sainte-Réparade – October 23rd, 2024
Engineering Excellence: Like Fine Dining, It’s All About the Full Experience
Le Puy-Sainte-Réparade, October 23rd, 2024 – Engineering Excellence: Like Fine Dining, It’s All About the Full Experience.
Think about the last time you experienced a truly exceptional meal. Not just a dish you enjoyed, but a carefully curated dining experience where every detail was considered—the wine pairings, the appetizers, the main course, the ambiance, even the finishing touch of a dessert or ‘digestivo’ cocktail. The result was more than just a meal; it was an orchestration of flavors that elevated each element to its fullest potential.
At Powersys and JMAG, we see electric motor design in the same way. Instead of treating each stage of development as a separate dish, we believe in curating a holistic, simulation-driven process that optimizes the entire experience from start to finish.
Lunch with the technical team in 2023, at Powersys headquarters, Aix-en-Provence, France
EM Design Reimagined
Olivier Toury, CEO of Powersys, explains it like this: “Designing electric motors shouldn’t be about ordering one dish at a time. It’s about creating a complete menu that balances all the flavors for an optimized experience. Our JMAG design factory integrates every component of e-motor design—electromagnetics, thermal, structural, and beyond—into one seamless experience. This allows our clients to make the best choices upfront, just like a chef selecting the perfect wine to enhance each course.”
Takashi Yamada, CTO of JMAG Business Company, takes it a step further by emphasizing the importance of precision and optimization. “Imagine if your wine pairing was off, or worse, an ingredient was not optimal—it could ruin the entire meal. In the same way, if one aspect of motor design isn’t fully optimized, it affects the performance of the entire system. That’s why our approach focuses on achieving virtual prototypes within 1% accuracy to ensure that every decision made during the design process enhances the final product,” says Takashi.
Friday afternoon Japanese tea break at JMAG’s office in Tokyo, 2023
The Perfect Pairing : Simulation and Innovation
The analogy goes deeper. Just as a great dining experience requires careful planning and understanding of how each course influences the next, our simulation-first strategy ensures that every element of the motor design process works in harmony. By integrating Multiphysics simulation and production at-rate early on, we help our clients anticipate issues, optimize for manufacturability, and refine their designs before a single physical prototype is built.
Takashi Yamada and Olivier sharing stories about working together for two decades, Tokyo, 2022
The Future of Curated Design
“Fine dining is about creating memories and experiences that last. We aim to do the same with electric motor design,” Olivier adds. “We’re not just delivering a tool; we’re creating a cohesive experience that drives innovation and elevates the entire process from concept to reality.”
Dining together in Madison, 2024, after a full day at one of our favorite events, WEMPEC Annual Review
Whether it’s a Michelin-star meal or the next generation of electric motor design, the magic is in the details. By curating the entire experience, Powersys and JMAG are transforming the way engineers think about innovation—making every design decision a thoughtful and strategic choice that enhances the whole.
What’s your approach to innovation in motor design? Let’s start a conversation about how simulation can be your key ingredient to creating a recipe for success. Share your thoughts in the comments below!
About Powersys
Powersys revolutionizes e-design, accelerates electrification.
We are a global electrical engineering software and services provider, offering fully customized solutions to accelerate the design of Power Systems.
For 20 years, we have delivered our solution to more than 2500 customers in over 80 countries, enabling our clients to solve their most complex electrification challenges in EV and Grid.
Our solution includes electrical engineering expertise, simulation software and power computing.
To find out more: www.powersys-solutions.com
Contact: Bethany Giles – Head of communications – marketing@powersys.fr
